The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals. These aspects place coca cola greater to competitors, originating coca cola to aspire higher objectives and missions. Its world headquarters is based in atlanta, georgia. Today, the company is the worlds leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in atlanta.
Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Read this essay sample on coca cola marketing plan 2016. Marketing plan for coca cola essay example topics and. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups.
Some of these aspects include, positioning, marketing mix strategy, and implementation plan. The marketing strategy mostly used by coca cola is sponsoring an event that mostly attracts large crowds of audience world wide, secondly they make use of distributorship platform within a region and community with large numbers of field marketers. Developing marketing plan for soft drink term paper. Coca cola marketing strategies free download as word doc. An evaluation of marketing strategies undertaken by coca. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. This is not an example of the work produced by our essay writing service. Find coca cola lesson plans and teaching resources. Cocacolas new marketing strategy taste the feeling.
Marketing plan coca cola assignment point pdf coca cola a study on the marketing strategies for. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. The company is hosting a wide range of beverage products to ensure customers wide choice. Cocacola has actually produced two videos see videos below that outline the reason for this new initiative and how it plans to execute its plan. Planning for success cocacola isnt stepping into its foray of content marketing blindly. Cocacolas current target market is adults looking for a new. Lets take a look at the coca cola social media marketing strategy which is the companys most. From its humble beginnings over a century ago, pepsicola has grown to become one of the bestknown, mostloved products throughout the world. Debuted in 2009, cocacolas lofty slogan open happiness was overused to cover all of its idealsbased campaigns from antibullying to. View marketing plan of coca cola mkt201 from mkt 201 at university of dhaka.
An executive summary of cocacolas marketing plan kibin. The product is controlled by the cocacola company, a. It can be a while before we each learn how to do our own 702010 plan but i think that might be a good start for the rest of us to be able to get what we want from our marketing efforts. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. The product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers. Search and upload all types of project report of coca cola projects for mbas on. Marketing plan for coca cola company by tuf students. Best practice guidebook creating brand value through. Cocacola hbc responsible marketing policy premium spirits. Integrated marketing refers to promoting of a product by using the combination of traditional and modern marketing strategies and. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for cocacola. For example, cocacolas powerade is a sports drink that is aimed at athletic men and women, where as its diet soft drinks are targeted at consumers who are of. Reaching the target market through more sport sponsorship promotes.
The objectives of the marketing plan are strategically centered around 3 criteria. This guide can be used as a marketing template for businesses. Creating brand value through content excellence best practice guidebook storytelling is a powerful tool to use within a company, just like it is for your target audience. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. Marketing plan measuring success current strategy vs. It contributes to the highest sales of soft drinks globally. Cocacolas headquarters are in atlanta, georgia, in america. So, as nike, social media is a vital part of the cocacola marketing strategy. They aim to establish themselves as leaders by analyzing data, which will become their fertile soil for ideas, and then develop creative briefs. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a profession. Today, coca cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.
Come browse our large digital warehouse of free sample essays. This is a research report on project report of coca cola by vikas gupta in marketing category. Coca cola marketing plan free essay sample new york essays. The open happiness slogan gets replaced by taste the feeling as coke launches the biggest campaign in over a decade. Terms of reference the main ambition of coke and diet coke brands is to reinstill, in the uk and broader european environments, a new perception of the brands based on repositioning the products and redeveloping packagingpresentation. Coca cola marketing strategy essays the cocacola company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Marketing plan coco cola executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Rather, than focusing on marketing messages, cocacola simply gathers images that.
The goal is to combine a theoretical survey and creation of a strategic framework from these theories, with a casestudy on cocacola exploring how a successful brand implements a strategy like this, to validate the proposed framework by applying it to praxis. Previous failed marketing strategies such as coke zero and desani. This case presents the challenges the cocacola company faces in brazil. Whats fascinating about cocacolas foray into content marketing isnt just that a beverage producer has recognized the value of using content to engage its audience. The marketing mix is floated keeping in view the differentiation. An example for such successful implementation of marketing strategy is coca cola. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Magazine ads, online internet and various social media have also been used as publishing for cocacola marketing. It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. Coca cola s headquarters are in atlanta, georgia, in america.
It is the mission at coca cola to refresh and completely satisfy the world and it is the vision to make a bottle of coca cola available. Here is the marketing mix of coke zero which is a cocacola variant from parent company cocacola. Integrated marketing is one of the strategy which every small or big companies are applying to make their product hit in the market. Today, cocacola is an internationally recognized soft drinks company with ambitious plans to further grow the brand.
Coca cola is an international company and the leading business in the soft drinks. Discussion and analysis of the marketing strategy of coke. The only certainty is that a wellstructured marketing plan based on a solid marketing strategy is the foundation of a business plan, which. Coca cola is one of the most leading company in soft drink beverage industry. Not only is coke up against its nemesis, pepsi, but it must also compete with hundreds of local brands, many of which do. Debuted in 2009, cocacolas lofty slogan open happiness was overused to cover all of its idealsbased campaigns from antibullying to supporting. Cocacola company is one of the fastest growing multinational enterprises in nigeria. Marketing mix of coke zero coke zero marketing mix. Today, cocacola is an internationally recognized soft drinks company with ambitious. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Cocacola spends a good portion of its ad budget on television advertising.
Get the knowledge you need in order to pass your classes and more. Pdf the strategic positioning of cocacola in their global. Proposed strategy compare coke life to different coke products compare it to similar products in the market. Businesses need to use persuasive storytelling to create cultural change. The company and its subsidiaries employ nearly 31,000 people around. Introduction to coca cola the cocacola company was first established in 1886 by dr john styth pemberton. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Cocacola life launched with integrated marketing t1. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. The coca cola social media marketing strategy passive. Get an idea of how to write about cocacola strives to be a responsible citizen that makes a difference by helping build and support sustainable communities. Promotion there are many strategies pertaining to promotion and advertisement by cocacola. Coca cola marketing plan essay example for free newyorkessays database with more than 65000 college essays for studying. Download 12page marketing plan on marketing plan for cocacola 2020.
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